How to Enhance the Auditory Experience in Dining Establishments?
How to Choose Background Music That Matches the Restaurant's Style? 【Auditory Aspect】
In the previous issue, we discussed one of the four key elements - taste. In this edition, let's delve into a crucial factor for boosting restaurant revenue: auditory experience. The auditory experience can serve as a means of mutual communication among customers, where they convey messages to each other like, "Wow, the steak at this place is delicious!" "Their milk tea has a strong tea flavor!" When customers receive these kinds of messages, it significantly influences their decision whether or not to visit this dining establishment. Additionally, the sounds within the restaurant, such as background music, interactions between staff, the clinking of utensils, customer comments, and more, all contribute to the auditory experience of the customers. Today, we will explore several strategies to enhance the auditory aspect of your restaurant.
Background Music
Background music is an integral part of the restaurant ambiance. Choosing music that aligns with the restaurant's style can create an atmosphere of relaxation, comfort, and enjoyment for customers. For instance, a French restaurant might opt for soft French melodies, while a bar-style eatery might go for more upbeat rap songs. The choice of music can harmonize with the flavors and themes of the dishes. For example, a seafood restaurant could consider lively jazz or Latin music. It's also essential to consider the restaurant's primary clientele. If the majority are young people, pop music or melodic rap could be a suitable choice.
It's worth noting that the volume and copyright of the music are crucial factors. The volume should neither be too loud nor too subdued. You can gather feedback from customers about the music's volume appropriateness. Regarding copyright, restaurants can opt for royalty-free music or consider paying copyright fees, if necessary.
For a clearer understanding of how to choose background music, we've created the following short video:
Restaurant Ambient Sounds
Restaurant staff should pay attention to the ambient sounds within the restaurant, including conversations, the clinking of utensils, and sounds from the kitchen. The volume and rhythm of these sounds can impact customers' experiences. For instance, if there's a table with particularly loud voices, it's important to address the issue promptly. If utensils are making loud clattering noises, it's worth checking if they are damaged and taking corrective action. Being mindful of these environmental sounds can enhance customers' comfort and enjoyment during their meal.
Staff Communication
Both the communication among restaurant staff and the interaction between staff and customers are critical auditory elements. The tone, language, and manner in which they communicate can significantly impact customers' perceptions. Staff communication should be characterized by friendliness, professionalism, and politeness, as this can contribute to enhancing customers' affinity and satisfaction.
Customer Reviews
When a customer praises a particular dish within the restaurant, nearby customers who hear this might be inclined to order and try it too. This not only boosts the sales of that specific dish but also enhances its taste experience. Beyond the restaurant premises, if customers post positive reviews online or share their opinions with friends and family, it serves as an auditory and visual experience for potential customers. Higher ratings and reviews tend to attract more patrons eager to try the restaurant. As more and more customers queue up to taste the dishes, it piques the curiosity of others, leading them to wonder why the place is so popular and prompting them to want to try it too. This can drive the restaurant's revenue to new heights. How can you encourage customers to praise a dish? It requires you to master the taste of the dish (interested in improving dish flavors? Click here to learn more).
Auditory perception is a hidden magic that kindles customers' curiosity and guides them into the world of flavors. From soothing background music to the comforting sounds within the restaurant environment and friendly interactions with servers, every auditory detail contributes to crafting a perfect dining experience. Customer reviews are akin to a melodious tune, conveying the restaurant's delectable offerings and luring more people to partake. As we grasp onto the thread of auditory perception and intertwine the sounds of the restaurant with its cuisine, an irresistible dining allure can be created.