How to come up with restaurant names and dish names?
By combining the three major elements, you can create unforgettable names for your customers!【Chapter on Naming】
In the previous edition, we discussed one of the four key elements, which is visual design. In this edition, we will delve into another crucial element, which is naming your restaurant. The restaurant's name is the core of its brand and serves as the first point of contact for potential customers. It is a vital means of determining whether customers remember the brand or not. Through observations, we've found that a restaurant name that immediately conveys its unique characteristics tends to spread more quickly. Today, let's explore several methods and recommendations for choosing a restaurant name:
Combining the Visual, Auditory, and Gustatory Elements of Restaurant Cuisine to Create a Unique Restaurant Name
Firstly, put yourself in the shoes of the customers and imagine how they would evaluate the restaurant's signature dishes. Consider how the experience of tasting these dishes would be conveyed to others. By integrating these aspects, you can come up with a suitable name.
For example:
Auditory: "This milk tea shop is extraordinary, each cup of milk tea is adorned with floral designs, and the tea has a floral aroma!"
Visual: "This cup of milk tea has a floral pattern on top."
Gustatory: "The combination of floral aroma and milk tea makes this drink so uniquely delightful."
By synthesizing these three elements, we can understand that this shop specializes in floral-scented milk tea. Hence, a suitable name could be "Floral Oasis Tea Garden." By skillfully combining these three elements to create the name, all three sensations are conveyed at once, allowing consumers to easily grasp the restaurant's unique features.
To help you better understand how to come up with a restaurant name, we have created the following short video:
The restaurant name should be short and easy to remember
A short name makes it convenient for customers to recall and quickly conveys the brand image. Avoid using too many uncommon characters in the name as customers may find it troublesome to search for the restaurant on maps if the name contains unfamiliar characters.
Use the restaurant name to stimulate customers' visual, auditory, and gustatory imagination
For example, a hotpot restaurant named "Meat Galore." Just by looking at the name, one may wonder if they offer an abundance of meat for free or provide a generous serving of meat at an incredibly affordable price. This direct expression leaves a lasting impression and sparks curiosity among customers.
You might wonder, how do we come up with dish names? Well, it's just like naming the restaurant itself – by combining the three key elements.
First, consider how your dish visually presents itself to customers and how they will perceive it. Next, think about how customers would describe or convey the dish to others. Lastly, reflect on the taste and flavor of the dish. By combining these three elements, you can create the dish name that captures its essence.
For a better understanding of how to come up with creative dish names, we have prepared a short video:
This is the method and advice for naming your restaurant.
After successfully naming the restaurant and creating an appealing visual design, you may attract many customers. However, the next critical step is how to retain these customers, and the key lies in enhancing the restaurant's taste experience. In the next issue, I will explore with you how to enhance the restaurant's taste experience.